We had the good fortune of connecting with Fiona Arnold and we’ve shared our conversation below.
Hi Fiona, we’d love to hear more about how you thought about starting your own business?
I had spent my career in corporate roles and was at the point where I just fundamentally did not agree with the underlying business philosophies. I wanted to approach building and running a company from a very different perspective that did not start and stop with the bottom line, but rather approached every question from the angle of what is best for the community, the individual, the employee, the piece of land etc and dream about what it could be then figure out how to make it pencil. I truly believe that if we want to accomplish the changes we desire in our communities we need “for profit” companies to be an integral part otherwise we’ll never get there.